I spent a lot of time reading and watching TV while I was at home nursing a lower back problem. Besides getting hooked on Primetime in the Daytime on TNT, I really got into some of the programming on Discovery and the History Channel.
One of the more interesting programs I watched was about coffee. An entire program about the origins of coffee and how it has changed the world. I was struck by the obviousness of the problem we had but didn’t see; that we had all been drinking “swill” coffee. Howard Schultz saw this and started on his way to stardom with Starbucks. What he did for great tasting coffee and socializing is remarkable. He basically revolutionized coffee drinking and consumers are much better off because of it.
Network and Cable TV need a Howard Schultz. Why? Because the user experience with TV today sucks. Most of the programming is garbage. And the commercial clutter is utterly insulting. Someone needs to swoop in and fiz the model, and I don’t have much confidence it will come from anyone inside the industry today.
When you have a bad back, bad TV is really a pain in the back!
